Aptar Beauty has partnered with Clarins to unveil the new Total Eye Lift, an enhanced version of the brand’s best-selling eye cream, now housed in a reloadable packaging. This global launch features Aptar Beauty’s patented airless packaging Gaïa for the first time. It is custom-engineered to meet Clarins’ ambitions for an innovative and sustainable packaging with no compromise on aesthetics and performance.
Gaïa is a unique solution among Aptar Beauty’s dispensing portfolio. It is composed of a main metal casing and plastic reloads, which are highly recyclable* in the PP (Polypropylene) and PE (Polyethylene) stream. The reloads feature an integrated bi-injected collar gasket to securely connect to the main casing with minimal air intake. Reloads can be sold separately and are designed to be used exclusively with the matching casing, and never alone.
The Gaïa airless platform is composed of a set of standard technical components at the core of the reload system combined with customizable external parts - including the actuator and overshell.
This innovative system is protected by two Aptar patents:
*for plain packaging with no decor or label
As a true innovation pioneer, Clarins is the first brand to choose the Gaïa platform, which is customized to fit their product requirements and ensure an exclusive user experience.
Clarins claims a reduction of 73% of environmental impact** thanks to this new eco-designed refillable packaging. Buying a new recyclable reload represents 50% less metal, 33% less plastic and 29% less cardboard compared to the previous Total Eye Lift packaging.
**By refilling the bottle once: comparison between 2 full Total Eye Lift bottles and 1 full bottle refilled once. Based on a single score, calculated using a lifecycle analysis. Source: clarins.com
We are proud to support Clarins with the first market launch with Gaïa. It is a true innovation designed for brand differentiation that puts the customer experience first.”
Florence Muh, Customer Support & Development Director, Aptar Beauty EMEA
This project exemplifies Aptar Beauty’s ability to mobilize cross-functional expertise across its global manufacturing network:
This collaborative approach ensures secure manufacturing and optimized logistics, while maintaining the highest standards of quality and consistency.
This launch sets a new benchmark for sustainable luxury in beauty, blending technical innovation, user-centric design and reloadable engineering. The collaboration between Clarins and Aptar Beauty reflects a shared vision for innovation that enhances performance, user experience and product circularity at the same time.